Sheet masks are face-shaped sheet fabrics soaked in a nutrition-packed serum. They are made up of a variety of materials including papers or fibers.There are full range of non-woven, pre-moistened and gel face masks and patches.
In the past, facial sheet masks were considered to be more like “special care” items but this has been changing as there in an increasing number of people who use them on a daily basis.
If we were to think of 3 reasons why they are as popular as they are:
- With 20-25 ml of liquid on each sheet mask, it gives the sensation of intensive care to users
- As it wraps around the skin with great adhesion, skin penetration is strong
- Convenient as all it takes is place it on the skin and leave it be
We are sure different people have different reasons to like them but these are probably generally applicable reasons.
We think it is safe to assume that number of users is increasing each year as well.
However, we believe the main reason why the market for facial sheet masks is growing in the country is that it became an ‘every day’ item.
As demand keeps growing, so does supply as more and more people and companies want to get their own sheet mask OEM products in the market.
So, the market for facial sheet masks in China has been consistently getting larger but what is the situation overseas?
Actually, it has been growing worldwide, global market size being 1.16 billion USD in 2018. As the average annual growth is measured at 10.94%, it is expected to reach 1.94 billion USD by 2023.
Even though the market is also growing in other areas as well, the spotlights stand on Asia-Pacific which accounts for 67% of the total market.